Attached (HERE) curious Resolution of the General Directorate of Legal Security and Public Faith of June 12, 2025 (BOE of July 3, 2025), in which the General Directorate resolves an appeal against the refusal of the Central Mercantile Registrar II to reserve certain company names.
Of all the names applied for, the ones that are of interest here are the refusal of the names "EVM, SL" and "EVM Hub, SL", which was based on the existence of identity or quasi coincidence with others already registered or reserved (such as "EVM Group, SL" or "VMP Hub, SL").
After the corresponding appeal was filed, the Directorate General issued an interesting resolution, in which it reviews the requirements that must be met by the corporate names that are intended to be reserved for the incorporation of a new company (or change of name, of course), focusing its attention on the concept of identity (Art. 408 of the Regulations of the Mercantile Registry and the Order of December 30, 1991, on the Central Mercantile Registry) and, in particular, on the generic terms or expressions devoid of differentiating virtuality that, added to an already existing name, do not allow its differentiation (and therefore should not be admitted).
For this purpose, please find attached HERE a help guide from the Central Mercantile Registry where a list of these generic terms is included.
In the specific case, the word "Group" or "Group" is included in the list of generic terms (so that the requested denomination cannot be admitted).
In contrast, the Directorate General considers that a different conclusion must be reached with respect to the name "EVM Hub, SL", since a term ("Hub") is added that is not included in the aforementioned list and must be considered sufficiently differentiating to avoid incurring in the prohibition of identity of names.
Interesting resolution that reminds us and provides us with interesting resources to choose well the name of our future company and not have problems with it.